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KNOW your Footprint

by Laurent O.

November 30, 2021


Last week we held our first of our Go Green…Jinn series. Our own virtual panel or TEDtalk if you will. 

This is a space where we invited some of our amazing brands, the experts in an area to come together to discuss important topics whilst getting direct feedback from our most engaged users. 

For this panel, we had a great conversation all about Carbon Footprints.

Pierre from Southpole helped us understand what Net Zero means and how we can reach that as a brand. We chatted more about Green Washing and Pierre explained the difference between Climate positive/ negative/ neutral and how this can be very confusing for our consumers. 

 A massive thank you to Emilie from innocent drinks, Alec from Dame, Lydia from Oggs and Pierre from SouthPole on sharing all the amazing things your teams are doing, the insightful pointers for us to try as well as some ideas of what we can all be doing at home! 

A few highlights shared below including a great analogy from Emilie on how we can all understand Net Zero.

Have some more ideas of how to reduce our carbon emissions at home? Please share!

Going Net Zero

Net Zero is where we want and need to be. Ideally we need to reach this by 2050 if we want to limit global warming and be in line with the Paris agreement.

SouthPole helped us understand how to translate this within businesses and how brands can reach Net Zero.

  1. Measure your Footprint: You need to understand where your key emissions are. For food and drink brands this is normally in the supply chain; from processing, transportation to land use for the ingredients.
  2. Set your target: You will need to set a short term target of what you are going to achieve in the next 5-10 years in line with the guidance. You will also need to set a long term target (this will then allow you to reach 80-90% reduction) by the time frame that you have selected. Although we need to reach Net Zero by 2050, a lot of brands are pledging to reach it by 2030/ 2040. This is dependent on the business capability.
  3. Create the plan: Understand where in your business you can implement initiatives that would lead to carbon reduction. This can range from working with your suppliers, transporting goods in a different way, to where you produce your product.
  4. There will always be some emissions: There will always be some that can’t be reduced. The last 10-20% of the process will have to be removed from the atmosphere by supporting businesses or projects that are removing carbon such as preserving and planting trees.


What are our amazing brands doing?

So what are we doing at GreenJinn?

Sustainability is an area that is very important to us. That’s why we have Green in our name. It’s one of our key values and something we live and breathe at GreenJinn.

We have done a lot this year from becoming a climate positive workforce, launching our Go Green with GreenJinn initiatives, holding this first webinar challenging our brands to partnering with The Felix Project to help reduce food waste. We want to continue to learn and share this with our users.

We want to improve and hit our targets within our four sustainability pillars: Product, Partnerships, People and Planet.

The main area we are working on is that we are working towards becoming a B Corp business. This is a long process (as it should be to make sure businesses are doing the right thing!) but we are making great steps.